Do you want to make sure your social media post is seen by as many people as possible? To make sure you stand out in a crowded timeline? It’s all about making sure your post generates a response, so here are a few guidelines for you to take away which will help your message reach as many of your potential customers as possible, whilst making you and your brand look great. It should also help you to understand why some posts work much more effectively than others, and how you can work alongside the social networks’ powerful algorithms to maximise your reach.